Dissertation: Shifting the Public Relations Paradigm: A Theory of Donor Relations Developed Through a Critical Analysis of Fund Raising and Its Effect on Organizational Autonomy, directed by James E. Grunig.
Thesis: Predicting Alumni Giving: A Study of Donors and Nondonors at the College of Journalism at the University of Maryland, directed by James E. Grunig.
Department of Communication, University of Southwestern Louisiana: August 1991 to Present
Responsible for continuing development of public relations program in ACEJMC-accredited department offering BA and MS degrees. One of five sequences, public relations has approximately 120 undergraduate majors and about 20 graduate students in a program focused on management and research. In its summary report on USL, the ACEJMC accreditation team stated: "The public relations program is excellent. As it becomes better known, it will be a model for the field."
At USL, courses taught in Communication include:
Biography selected to appear in: Who's Who in the World, Who's Who in the Southwest, Who's Who in the East, Who's Who of American Women, Who's Who in Public Relations, and Who's Who in American Education, 1990 to 2000.
1996: Elected to the College of Fellows of the Public Relations Society of America (PRSA) for exceptional contributions to and performance in the field of public relations. The professional designation of APR, Fellow PRSA is held by fewer than 2% of the society's 19,000 members.
Reappointed by the University of Southwestern Louisiana to an endowed professorship: the Hubert J. Bourgeois Research Professor in Communication.
1995: Winner of 1995 "Pathfinder Award" for Best Recent Program of Public Relations Research, the Institute for Public Relations Research and Education, University of Florida, Gainsville.
Recipient of 1995 and 1994 "Exceptional Service Awards" for national leadership contribution, PRSA.
1994: Winner of 1994 "PRIDE Award" (Public Relations Innovation, Development and Educational Achievement) in the category of "Best Article," Public Relations Division of the National Communication Association (NCA). Only scholar to hold two of these awards for sole-author work, having won the 1991 PRIDE Award for "Best Book."
Elected 1 of 13 members of the National Board, PRSA (1994-1996).
Named member of Editorial Review Committee, Public Relations Review (1994 - ).
1993: Appointed by the University of Southwestern Louisiana to the Hubert J. Bourgeois Research Professorship.
Appointed member of NSFRE Research Council (1993 - ).
Recipient of 1993, 1992 and 1991 "President's Citation" for meritorious service at the national level, PRSA.
$35,137 1992-93: Applied Research Grant from The Lilly Endowment to support the writing of the textbook, Effective Fund-Raising Management.
$ 5,000 1992-93: Research Grant from Indiana University Project on Governance of Nonprofit Organizations for the project, "Testing a Theory of Donor Relations: An Explanatory Study of Why U.S. Charitable Organizations Practice Four Fund-Raising Models."
$ 5,050 1991-92: Research Grant from the Indiana University Center on Philanthropy on behalf of The Lilly Endowment and other donors for the project, "Testing Four Models of Fund Raising."
Kelly, K. S. (1998). Effective fund-raising management. Mahwah, NJ: Lawrence Erlbaum Associates.
Kelly, K. S. (1991). Fund raising and public relations: A critical analysis. Hillsdale, NJ: Lawrence Erlbaum Associates.
Book Chapters & Monographs
Kelly, K. S. (in prep.). Stewardship: The missing step in the public relations process. In R. L. Heath & G. M. Vasquez (Eds.), Handbook of public relations. Thousand Oaks, CA: Sage.
Kelly, K. S. (1997). From motivation to mutual understanding: Shifting the domain of donor research. In D. F. Burlingame (Ed.), Major issues facing fund raising (pp. 139-162). New York: John Wiley & Sons.
Kelly, K. S. (1995). Trustees' impact on the fund-raising behavior of U.S. charitable organizations. In R. Turner (Ed.), Taking trusteeship seriously (pp. 93-108). Indianapolis: Indiana University Center on Philanthropy.
Kelly, K. S. (1994). Building fund-raising theory: An empirical test of four models of practice. Essays on Philanthropy, 12. Indianapolis: Indiana University Center on Philanthropy.
Kelly, K. S. (1991). Public relations education incorporates fund raising: A report on a program of research. In N. L. Crowder & V. A. Hodgkinson (Eds.), Compendium of resources for teaching about the nonprofit sector, voluntarism and philanthropy (2nd ed., pp. 55-71). Washington, DC: Independent Sector.
Refereed Articles
Kelly, K. S. (1995a). The fund-raising behavior of U.S. charitable organizations: An explanatory study. Journal of Public Relations Research, 7(2), 111-137.
Kelly, K. S. (1995b). Utilizing public relations theory to conceptualize and test models of fund raising. Journalism & Mass Communication Quarterly, 72(1), 106-127.
Kelly, K. S. (1994). Fund-raising encroachment and potential of the public relations department in the nonprofit sector. Journal of Public Relations Research, 6(1), 1-22.
Kelly, K. S. (1993a). Fund-raising encroachment on public relations: A clear and present danger to effective trustee leadership. Nonprofit Management & Leadership, 4(1), 47-68.
Kelly, K. S. (1993b). Public relations and fund-raising encroachment: Losing control in the nonprofit sector. Public Relations Review, 19(4), 349-365.
Kelly, K. S. (1992). Fund raising: Functional element in public relations education. Journalism Educator, 47(2), 19-25.
Kelly, K. S. (1991). Incorporating a fund-raising module in a principles course. Teaching Public Relations, (23), 1-4.
Practitioner Articles
Kelly, K. S. (1997, February). The $500,000 penalty. Currents, p. 56. Monthly journal of the Council for Advancement and Support of Education (CASE).
Kelly, K. S. (1996, Summer). NSFRE research agenda and policy. Advancing Philanthropy, pp. 47-49. Quarterly journal of the National Society of Fund Raising Executives (NSFRE).
Kelly, K. S. (1993, July). Tips on research grant seeking -- Empowering public relations faculty. PR Update, pp. 10-11. Quarterly news journal of the Public Relations Division of the Association for Education in Journalism and Mass Communication (AEJMC).
Kelly, K. S. (1991, Summer). Marketing: A flawed and dangerous approach to fund raising. The Journal, pp. 28-34. Quarterly journal of NSFRE.
Kelly, K. S. (1990, Summer). Racism and volunteer boards. The Tattler, pp. 3-4. Quarterly newsletter of the Educational and Cultural Organizations Section of the Public Relations Society of America (PRSA).
Kelly, K. S. (1982, May-June). Pass the Alka-Seltzer: How market research eases the pain of "gut feeling" solicitation; and How to design an effective survey. Currents, pp. 32-36. Monthly journal of CASE.
Academic Presentations
Kelly, K. S. (1995). Donor motivation: Searching for agreement, not magic buttons. Paper presented at the first Think Tank on Fund-Raising Research, sponsored by the National Society of Fund Raising Executives (NSFRE), Indiana University Center on Philanthropy, the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA), and the Council for Advancement and Support of Education (CASE), Indianapolis, IN, June 2, 1995.
Kelly, K. S. (1994). Doing well while doing good: An explanatory study of the fund-raising practice of U.S. charitable organizations. Paper (First Place Research Award) presented to the Public Relations Division, AEJMC National Convention, Atlanta, GA, August 13, 1994.
Kelly, K. S. (1993a). Four models of fund raising conceptualized and empirically supported through application of public relations theory. Paper (Top Three) presented to the Public Relations Interest Group, International Communication Association (ICA) 43rd Annual Conference, Washington, DC, May 29, 1993.
Kelly, K. S. (1993b). Practitioner perceptions of public relations as a support function: Fund-raising encroachment revisited and informed. Paper (Top Three) presented to the Educators Academy, PRSA National Conference, Orlando, FL, November 16, 1993.
Kelly, K. S., & Vogelsang, D. (1993). Audio-teleconferencing with national experts: Enhancing educational quality during a time of no-growth budgets. Paper (Second Place Teaching Award) presented to the Public Relations Division, AEJMC National Convention, Kansas City, MO, August 11, 1993.
Kelly, K. S. (1992a). Foundation, corporate and individual donors: Autonomy and patterns of commonality in PONPO's 1987 "bible of nonprofit researchers." Paper presented to the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) National Conference, Yale University, New Haven, CT, November 1, 1992.
Kelly, K. S. (1992b). Fund-raising encroachment on the public relations department in U.S. arts and cultural organizations. Paper presented to the 18th Annual Conference on Social Theory, Politics and the Arts, The Annenberg School for Communication, University of Pennsylvania, Philadelphia, October 10, 1992.
Kelly, K. S. (1992c). Fund-raising encroachment on the public relations function in charitable organizations. Paper presented to the Public Relations Interest Group, ICA 42nd Annual Conference, Miami, FL, May 23, 1992.
Kelly, K. S. (1992d). Losing control in the nonprofit sector: An examination of fund-raising encroachment. Paper (Top Three) presented to the Commission on Public Relations, National Communication Association (NCA; formerly Speech Communication Association) National Convention, Chicago, IL, October 30, 1992.
Kelly, K. S. (1992e). Potential of the public relations department as a deterrent to fund-raising encroachment. Paper presented to the Public Relations Division, AEJMC National Convention, Montreal, QC, Canada, August 7, 1992.
Kelly, K. S. (1992f). Protecting trustee leadership in relations with strategic publics other than donors. Paper presented to the Indiana University Center on Philanthropy Fifth Annual Symposium, "Taking Trusteeship Seriously," Indianapolis, November 16, 1992.
Kelly, K. S. (1991). Teaching fund raising in pubic relations programs: A national study of the attitudes and behaviors of educators. Paper (Third Place Teaching Award) presented to the Public Relations Division, AEJMC National Convention, Boston, MA, August 7, 1991.
Kelly, K. S. (1990). Shifting the public relations paradigm: A theory of donor relations. Paper presented to the Public Relations Division, AEJMC National Convention, Minneapolis, MN, August 9, 1990.
Practitioner Presentations
1998 Invited Speaker, "Fund Raising and Public Relations: Finding an Academic Home for Advancement." Council for Advancement and Support of Education (CASE) District I Thinking out of the Box Workshop, Boston, MA, September 11, 1998.
Invited Presenter as winner of 1998 Staley/Robeson/Ryan/St. Lawrence Prize for Research on Fund Raising and Philanthropy, "How We Did It." National Society of Fund Raising Executives (NSFRE) International Conference, Philadelphia, PA, March 31, 1998.
Invited Presenter, "Community Leadership and Nonprofits." Greater Lafayette Chamber of Commerce Mid-Year Leadership Retreat, Richard, LA, January 24, 1998.
1997 Guest Lecturer, "Fund Raising: A Specialization of Public Relations." Graduate Seminar in Public Relations Management, School of Communication, University of Houston, November 18, 1997.
Roundtable Leader, "Making Writing Creative." Public Relations Society of America (PRSA) National Conference, Nashville, TN, November 11, 1997.
Invited Co-presenter, "Fund-Raising and Nonprofit Effectiveness: Who Says You're Successful?" With Robert D. Herman, professor of public affairs, University of Missouri at Kansas City. NSFRE International Conference, Dallas, TX, March 11, 1997.
Luncheon Speaker and Panelist, "Institutional Advancement in Louisiana: Integrating Relationship Management"; "The Role of Public Relations Practitioners: Two Perspectives." CASE Louisiana Conference, Lafayette, January 30, 1997.
1996 Roundtable Leader, "Educating Your CEO." PRSA National Conference, St. Louis, MO, November 12, 1996.
Keynote Speaker, "The Changing Role of the Communicator." Canadian Public Relations Society, Northern Saskatchewan Workshop, Saskatoon, SK, Canada, April 12, 1996.
Speaker, "Integrated Relationship Management." NSFRE and PRSA, North Louisiana Chapters Joint Meeting, Shreveport, February 12, 1996.
1995 Speaker, "The Fund-Raising Process." Association of Professional Researchers for Advancement (APRA), Louisiana Chapter Meeting, Baton Rouge, November 15, 1995.
Roundtable Leader, "Creating the Strategic Plan." PRSA National Conference, Seattle, WA, October 31, 1995.
Invited Speaker, "Same Team, Different Players." CASE District VIII Annual Conference, Seattle, WA, February 27, 1995.
1994 Invited Presenter, "Using Public Relations, Not Marketing, To Raise Major Gifts." NSFRE International Conference, Boston, MA, March 8, 1994.
1993 Roundtable Leader, "Membership Marketing." PRSA National Conference, Orlando, FL, November 15, 1993.
Symposium Speaker, "Using Public Relations, Not Marketing, To Raise Major Gifts." Indiana University Center on Philanthropy Sixth Annual Symposium on Taking Fund Raising Seriously, Indianapolis, August 27-28, 1993.
Conference Faculty Member, "Working Together For Success: Communications & Development." CASE Professional Development Conference, Alexandria, VA, May 20-21, 1993.
Pre-Conference Seminar Speaker, "Development and the Other Functions of Institutional Advancement: Moving Beyond Teamwork for Effective Management." CASE District IV Annual Conference, Lafayette, LA, April 4, 1993.
1992 Roundtable Leader, "Using Research in Public Relations Planning." PRSA National Conference, Kansas City, MO, October 26, 1992.
Invited Speaker, "Public Relations and Development: Who's on First?" CASE Annual Assembly, Atlanta, GA, July 14, 1992.
Keynote Speaker and Panel Moderator, "Corporate/Community Partnerships." Volunteers of America 96th Annual Meeting, Louisville, KY, June 29, 1992.
Keynote Speaker and Panel Moderator, "Cause-Related Marketing: Mutually Beneficial or Exploitation? (Be Careful What You Wish For, You May Get It!)." PRSA Nashville Chapter Workshop, Nashville, TN, March 26, 1992.
1991 Speaker and Panel Moderator, "Non-Profit Public Relations and Corporate Bottom Lines: Opportunities and Constraints in Public Relations Partnerships Between Non-Profits and Business." Educational and Cultural Organizations Section Program, PRSA National Conference, Phoenix, AZ, Nov. 5, 1991.
Roundtable Leader, "Public Relations Challenges in the Green Decade: Knowing When You're at Risk." PRSA National Conference, Phoenix, AZ, November 4, 1991.
Research Seminar Presenter, "1991 Grenzebach Award Winners." CASE Annual Assembly, Montreal, QC, Canada, July 17, 1991.
Workshop Presenter, "Fund Raising Is Not a Four-Letter Word." Women In Communication, Inc. (WICI) Midwest Regional Conference, Manhattan, KS, March 22-23, 1991.
Keynote Speaker, "Integrating Fund Raising into the Duties of the Allied Health Dean." Association of Allied Health Deans National Meeting, Palm Springs, CA, February 28, 1991.
1990 Invited Workshop Co-Presenter, "Two Sides of the Philanthropic Coin: `Giving `N Getting Gifts.'" With Gary E. Dorn, vice president, AT&T Foundation. PRSA National Conference, New York, November 6, 1990.
Roundtable Leader, "Readership Surveys of Employee Communications." PRSA National Conference, New York, November 5, 1990.
Guest Lecturer, "Giving and Getting Money in Support of Public Relations Objectives." Course on Contemporary Public Relations Practice, Johns Hopkins University, Center for Management and Professional Development, Baltimore, MD, October 28, 1990.
Professional Track Presenter, "Four Models of Fund Raising: A New Approach for the 1990s." NSFRE International Conference, Orlando, FL, March 13, 1990.
SELECTED AWARDS, HONORS, & GRANTS
1998: Winner of the 1998 Staley/Robeson/Ryan/St. Lawrence Prize for Research on Fund Raising and Philanthropy, presented by the National Society of Fund Raising Executives (NSFRE), for 1998 book, Effective Fund-Raising Management.
SELECTED PUBLICATIONS AND PRESENTATIONS
Books